Published Feb. 8, 2017: Corridor Business Journal

SouthGate Launches New Homebuilding Brand

Iowa City-based SouthGate Companies is launching a new home building brand for custom, semi-custom and spec home buyers.

Jerry Waddilove, president and co-CEO of SouthGate Companies, said in a news release that the new Navigate brand will help the company “generate greater awareness” of its ability to build high-end, signature homes in the Iowa City.

Navigate will build new homes in SouthGate’s existing neighborhood developments, including Cardinal Ridge, Lindemann, Sandhill Estates, Cardinal Pointe North and the emerging Cardinal Pointe West, said Joe Hughes, director of real estate operations.

“We selected the name Navigate because we believe it best underscores our vision to help guide clients through the complexities of building their dream home,” Mr. Hughes said in the release. “We’re proud to be one of the only local homebuilders who can offer a full-service experience by giving clients access to the largest selection of premium land and pairing it with our extensive understanding of homebuilding.”

The new Navigate brand will be on display at the Iowa City Home Show Feb. 10-12, 2017.