SouthGate Launches New Homebuilding Brand
Navigate Homes brand to be introduced at Iowa City’s Home Show, Feb. 10-12, 2017
SouthGate Companies, which is one of Iowa City’s largest developers, is launching a new home building brand for custom, semi-custom, and spec home buyers.
Jerry Waddilove, president and co-CEO of SouthGate Companies, said the new Navigate brand gives the company the ability to generate greater awareness about its expertise in bringing high-quality signature homes to the growing Iowa City area.
“Navigate is a new brand, but the art of home building isn’t new to SouthGate Companies,” he said. “We’ve been building homes for more than 15 years and have been in the development business for more than 50.”
Joe Hughes, Director of Real Estate Operations for SouthGate, said Navigate will build new homes in SouthGate’s existing neighborhood developments, including Cardinal Ridge, Lindemann, Sandhill Estates, Cardinal Pointe North, and the emerging Cardinal Pointe West.
“We selected the name Navigate because we believe it best underscores our vision to help guide clients through the complexities of building their dream home,” Hughes said. “We’re proud to be one of the only local homebuilders who can offer a full-service experience by giving clients access to the largest selection of premium land and pairing it with our extensive understanding of home building.”